Thursday 14 May 2015

CASE STUDY 3

case study 3:
Testing what you've learned...
1.One angle would be national and an example for this would be the elections and the different parties from all over the UK.
2.The difference between tabloid and broadsheet is tabloid is a bit of fun so not so serious where as broadsheet is much serious.
3.Sky news would be an example of a tabloid in some aspects.
4.BBC news would be an example of a broadsheet.
5. International is world news.
 National is uk-wide news.
 regional is based in London,Yorkshire and Scotland.
 Local would be west London,Leeds and Edinburgh.
 Answer the questions on the election coverage clips...
1.National because its done in the UK.
2.
3.Its more broadsheet due to the fact that its taken in a much more serious tone and formal representation.
4.18+ only due to the fact that you have to be that age to vote and they have much more of an understanding of what's going on.
Sky News election story not available online - use your notes.
1.This is a national news story as it is politics's and they are only talking about changes for Britain.
2.Its not balanced and its from a government angle. 
3.Tabloid
4.The class AB,25-45 year old's,Managers and professionals.
STV (Scottish) coverage of the election story
1.Is this international, national, regional or local news? How can you tell?
This is an international story as it is abased on what Scotland are going to do (mainly) but also what the mp's of London are going to do regarding the election.
What angle does the report take on the story?
The news provider, STV (scottish) are in more favour with Scotland's party and talk more about what they are going to do with the election and what they have to offer which is very biased especially considering that their TV news provider is Scottish therefore it doesn't give a fair coverage of all the different parties. However toward the end the did have a small mentioning about the conservative party and the labour party.
Is this more tabloid or broadsheet-style coverage?
This is a broadsheet-style coverage as there ar politics and a high level of formality however there are also aspects of a tabloid-style coverage for example there were selfies taken in the bulletin, David Cameron on his way to Buckingham palace but most importantly there were animations giving the dates in which there was something important done and said. 
What kind of audience would you expect to watch this type of TV news programme? Why?
I would expect a wide majority of Scottish audiences to watch this type of TV News programme, also, I would expect it to be family based due to the mixed language and animations making also younger viewers to understand also.

Channel 4 News coverage of the election story.
Is this international, national, regional or local news? How can you tell?
This is an intentional and a national story as the MP's are making choices for certain things in the UK to change.
What angle does the report take on the story?
To begin with,the story starts with the information and dialogue of what David Cameron had promised and done before the actual election had started which lasted two minutes and 11 seconds, this then lead to Labour's leader, Ed Milliband talking about what he wants witmembers of the public talking about the labour party and their views onto it - this story was mainly about the rivalry between David Cameron and Ed Miliband as they talk about the two for the rest of the 4 minutes.
Is this more tabloid or broadsheet-style coverage?
This is a tabloid due to the humour and the animation at the end of the bulletin however due to the long interviews it could also be proven to be a broadsheet-style coverage What kind of audience would you expect to watch this type of TV news programme? Why?
The kind of audience this type of TV News programme expect to appeal to are:
18-45 year olds - as you can vote at that age-UK citizens.


Thursday 23 April 2015

BBC NEWS AT SIX-CASE STUDY

Basic details
  1. What do the letters BBC stand for? British Broadcasting Corporation
  2. How is the BBC funded? The BBC is funded through tax payers and the license of a TV
  3. What is the BBC's famous mission statement? (Clue: it's three words)Inform, educate and entertain
  4. What is BBC1's programme remit? BBC One's remit is to be the BBC's most popular mixed-genre television service across the UK -  offering a wide range of high-quality programmes. A very high proportion of its programmes should be original productions (BBC website)
  5. How does the BBC News at Six fit into BBC1's remit? They offer a mixed genre television service and appeal to a wide range of people of different lives - it fits into peoples schedules

Presenters

  1. Who are the presenters of BBC News at Six? Main presenters are Fiona Bruce and Sophie Raworth 
  2. What are the presenters wearing? What does this communicate to the audience? They are wearing suits and formal clothing which connotes a serious presentation 
  3. Why might a TV News programme use a variety of presenters? To commit to a diverse community and represent different minority groups - they are being funded by the public, therefore it must seem like it
  4. How are other reporters or presenters used in the TV news programme? Other presenters are used for interviewers and off studio presenters
  5. Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience? There is a fair amount of males and females - it is diverse - they do this so it appeals to the public

Opening sequence
Analyse the opening 2 minutes of the programme.

  1. What is the very first shot? The presenter at the desk - introducing the show
  2. How does the opening sequence use graphics or images to grab the attention of the audience? They use the world with cities etc 
  3. How is music used in the opening sequence? The music is dramatic and lively which connotes the seriousness of this news programme
  4. How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later? The news stories are said and briefly touched and then it cuts to the opening sequence


Studio mise-en-scene

  1. What aspects of the studio can be seen by the audience? The background of computers, the pan over the entire studio and cameras
  2. Are the presenters standing or behind desks? Why do you think this is? They sometimes stand and sometimes sit - the standing is slightly informal which takes away from the seriousness
  3. Are journalists or technology visible? What might these things suggest to the audience?  You can see the journalists and full studio as well as the cameras etc - you can see everything which suggests that not everything is done on a green screen//in front of a image - there is more to the studio
  4. How does the studio use colour? The use red and white mainly which may symbolise politics


How news stories are presented

  1. How does the news programme typically present a story? Following and introduction with images - then a short interview - outside the studio refrences
  2. What difference techniques does the programme use to present the news? (E.g. presenter to camera, reporter on location, interviews, graphics, images, video etc.) Presenter to the camera, interviews, reporters on location, graphics, images, videos etc
  3. What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.) Politics, international news, local news, weather, sport 
  4. Give two real examples of how news stories are presented to keep the interest of the audience.It starts off with Tesco which is slightly boring but then moves onto serious news about abuse


Running order

  1. Watch the first 15 minutes of the programme – as recent as you can find. 
  2. What is the top story? The top story is about Tescos losses
  3. How long does the top story last for? For 10-15 minutes
  4. What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’). Top story, sub stories, sport
  5. How long is each story shown for? About 5 min
  6. Why do you think each story was shown for the time it was? To emphasise some and use some as breaks


Audience

  1. What is the target audience for this BBC News at Six? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.
  2. What are the viewing figures for BBC News at Six?
  3. Why might someone choose to watch this TV news programme over others?
  4. Is there an opportunity for the audience to get involved in the programme or comment?
  5. What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?


Institution

  1. What other news programmes and services does the BBC offer in addition to the BBC News at Six?
  2. What role does OFCOM have in making sure TV News is fair and accurate?
  3. The BBC has been accused of 'dumbing down' the News at Six. What does this mean? Do you agree with the accusation that the news is 'dumbed down'?