Thursday 25th September 2014 

 Target audience 

Typography.

This picture above shows a scene of the officers from the film 'Minority Report'.
it is a medium close up this shot type allows the viewers to see the emotion on there faces
in this picture you can see the fear as well as anger in the officers faces.
As well as just seeing the officers you can see a little bit of background which gives the viewers some type of incite into where the scene is set.

This picture above shows a scene of a crash the wide shot type allows the viewers  to see the location and the damage the car has.
The purpose of using a wide shot is so that the viewers can see everything that is going on around the main subject .
Why is it dark ? maybe because they are somewhere that the shouldn't be that usually causes the viewers the be let confused and wanting the carry on watching the film so they can see what happens next.

The picture above shows the main character in a close up shot.
the close up shot was used so that the audience could see the expression on his face, the expression show is confusedness and maybe guilt. 

I used a medium shot for this pictures because that way we could fit a bit of background in the picture.

I used a close up for this picture because it shows emotion. 

I  used a wide shot as you could see everything that's around and it gives an idea of where the scene was shot.

For this picture i used another medium shot because you can see how the waist looks and you can see the impact of the punch on the upper body.

I used at establishing shot for this picture as it shows the height and width but also it sets the scene.

I used a long show for this picture to show the damage to him body from the fall. 

                                                                                 Language:
The key convention that tells the audience this is a advert by adidas is by the logo on the bottom right of the picture. The slogan on the middle left "every team needs the spark" Also tells the audience that every team needs like a chance to shine.
The key image on the advert is of a footballer with the ball at his feet the slogan describes the picture because its basically is trying to say that not only his team but everybody else's needs a boost.
the layout with this picture is messie a real Madrid football player going over the opponents leg with the ball at his feet preferably trying to score a goal  then it has all the fans in the far background with a spark at his back foot.On the far top left it has a picture of messie in a dark effect staring across the advert.

Institution:The major institution of this advert would be adidas as they did design the advert And as adidas is a huge brand the advert is properly giving hints as to buying there products E.g. there football boats.If a campus footballer has there branded football boats on his feet more people might buy it because someone famous is wearing the same product.

Audience;I think that this advert is aimed at  16-30 year old male however it could also be targeted at parents as young kids would see messie in the product and want it so as kids can not buy the product themselves it would be aimed at parents of young children.
It could also be aimed at females who are interested in the product or even something else by adidas.

Representation;The representation for this advert is white male which might give us a clue into thinking who the target audience is.This is very surprising as there are extremely good women football players and even very good multi racial football players.