Genre
Action

Narrative
The storyline is based on a past assassin who's daughter was kidnapped but now he hasn't got any choice but to go back to the life that he gave up.

Character
The main character is strong,brave and willing to do anything just do get his daughter back.
Bruce Willis isn't the type of man you would see in an action movie but he is.

Iconography
There is plenty of iconography typical of the action genre such as 
-Villains,Hero,Victim,Violence,Explosions ect.

Setting
Even though the trailer is just over a minute long you can tell that movie was set in a place where the bad guy could easily kidnap Bruce willis's daughter,If you really get into the trailer and the blurb on what the films about you could infer that it was planned.